World Elder Abuse Awareness Day (WEAAD) is June 15th, 2025.
WEAAD brings communities together each June 15th to promote the dignity and rights of older adults. This global movement, launched in 2006, combines education, advocacy, and celebration to create a world where aging is honoured, and elder abuse is eliminated.
This year’s theme “Be Bold – Age with Attitude” celebrates the strength, wisdom, and resilience of older adults while promoting their right to live free from abuse and discrimination.
Across British Columbia, BC CRN’s 90+ Community Response Networks (CRNs) are preparing events and awareness activities. Be sure to check this page for updates and opportunities to get involved—whether by attending or hosting an event in your community.
Wear purple on June 15 to show your support and help shine a light on the importance of aging with dignity. Let’s stand together to celebrate aging and take a stand against elder abuse.
How to Get Involved
- Attend the National WEAAD webinar on June 11th at 10:00am PST (register here).
- Wear purple on June 15th to show your support.
- Display the iris flower symbolizing hope, wisdom, and courage.
- Send a press release to local media to raise awareness.
- Order materials for your community by May 15th, 2025 (order early – stock is limited!).
- Plan a BC CRN workshop or presentation.
- Fly the purple WEAAD flag and light up public buildings.
- Download a municipal proclamation template to officially recognize WEAAD in your community.
- Post your WEAAD events on social media with hashtags: #WEAAD2025 #BCCRN #AgeWithAttitude.
- Tag @BCCRNS on Facebook or use our stories submission form to share your work!
- Use BC CRN’s consent form for photo/story sharing in newsletters or social media.
WEAAD Toolkit
Visit EAPO’s WEAAD toolkit page for:
- Logos
- Social media guide & templates
- National webinar graphics
- Virtual Zoom backgrounds
- Municipal proclamations
- Certificates of recognition
- .. and more!
Should you have any questions or comments, please email us any time for support.
