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Advance Care Planning Day

April 16, 2022


Life happens… Be ready. 

When life happens, your health can change in an instant.

But only 1 in 3 British Columbians have heard of Advance Care Planning – a process that can have a positive impact on outcomes, quality of life and satisfaction with care received.

BC Centre for Palliative Care is pleased to partner with community organizations to help promote Advance Care Planning! We’re here to help you promote conversations about wishes and values for future health care.

Start a campaign in your community! 

Everything you need is at your fingertips to help your organization to encourage British Columbians to start talking about their values and wishes for future health care.

The ACPDay2022 page is a treasure trove of tools and ideas to help you lead a campaign in your community.

  • Key messages for and background information eblasts, newsletters, social media promotion
  • Digital banner to brand your campaign
  • Campaign posters ready for co-branding with your organization’s information
  • Ideas to get you started

New for 2022 – Widen your reach

While people 55 and older continue to be an important audience, be sure to include mid-life adults (35-54 years) too. This group is active with their own lives, while often also caring for children and, sometimes, parents.

Using the Life happens. Be ready. theme, 2022 is the year to appeal to this new demographic.

Use the series of social media memes created for the campaign across all of your social media platforms to grab the attention of people in your community.

You’ll also find multilingual resources on our campaign web page.

Reach Punjabi and Chinese speaking people in your community with social media tiles and posters.
Connect community members with online information and resources available in Punjabi, Simplified Chinese and Traditional Chinese.


April 16, 2022
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